| If you are a new affiliate marketer you have probably already realized that in order to make money you will have to not only drive as much traffic as possible to your website but also to capture your visitors contact information so that you can build a relationship with them. This is where email affiliate marketing comes in.
It might be depressing but it's true, upwards of 98% of the visitors you drive to your website aren't going to buy anything and most likely won't ever come back. That means a lot of extra work for you when it comes to getting traffic. How much better would it be if you could somehow have multiple contacts with these website visitors so that you could build trust with them and they would eventually buy from you?
When you install a simple opt in form on your website you have the ability to encourage your visitors to sign up to receive your email messages. If you use this tool properly you will be able to turn many more of these visitors into customers.
You've probably heard that it can take anywhere from 7 - 10 contacts with someone before they're comfortable enough with you to buy from you. In order to get them to open and read your emails so that you can build a relationship with them you have to always offer them something of value. you cannot just use your emails as a chance to make a sales presentation. If you do, they will opt out of your list and you will have lost them forever.
Make sure that you step outside of yourself and offer your email list something that will truly benefit them, not you. By providing them great and helpful information you are proving to them that you are not only an expert in your field but also that you can be a trusted resource who can provide them with what they need in order to accomplish whatever it is they want to accomplish.
To get them to sign up for your list you can offer them a report or a short mini course. No matter what you offer as an incentive the same rules apply: make it something of real value that will help your subscriber in some way.
There is a lot of free information floating around the internet. It isn't enough anymore to just offer someone something for free. It has got to be something unique that offers a lot of perceived value.
This same principle applies when you are preparing your follow up email messages. Whatever you include make sure it offers your subscribers useful information that isn't readily available elsewhere.
The best way to monetize your email list is to include a post script at the end of each of your messages that includes a link to a product or service that will help them further.
Most of us want to make more money and when it comes to email affiliate marketing the biggest thing you can do to increase your income is to take the time and effort to build a trusting relationship with your email list subscribers. People are always much more likely to buy from a friend that they trust than they will from a stranger. |