| Pay Per Click is perhaps the most effective way to promote a Clickbank affiliate program possible. Sure, some people make money writing articles. Sure, some people make money from SEO. However, by and large the affiliates that really make money through Clickbank do it through pay per click. What are the secrets to success? Read on to find out.
Secret #1 ? Choose a High Converting, High Paying Product
Choose a product that has at least 20 points in its Gravity score. Don?t test new products, especially when you?re spending money on traffic.
A lot of people are afraid of promoting products that are ?over saturated.? The reality is that you can break into markets even if they?re ?saturated.?
However, as a beginner starting in the 20 ? 50 Gravity range is a very good place to start. Avoid the 150+ Gravity until you get more familiar with PPC.
Secret #2 ? Find Original Angles
Trying to bid on terms like ?weight loss? is financial suicide. However, what about bidding on ?Treadmills? or ?Tips for Jogging??
The idea is to try and find keywords which you can get on the first page for at under $.20 cents a click. In less competitive markets, you?ll be able to get tons of traffic through main keywords. Unfortunately, in more competitive markets you?ll have to get creative.
Come up with different angles to come at it from. Look for people who?re looking for the same thing your product offers, but will likely type in a different keyword.
Secret #3 ? Meticulous Tracking
One little known secret in PPC affiliate marketing is that almost all winning campaigns start out as losing campaigns. If you spend $100 and make back only $60, that?s actually a winner.
From there, you optimize your ads and landing pages to continually increase your CTR and conversion rates. It might cost you $300 in the beginning, but after your initial testing you?ll have a campaign that can make you hundreds of dollars a month on complete autopilot.
Every super affiliate tests their campaigns meticulously. Track everything on a keyword by keyword level. Use only one keyword per ad group. Write a unique ad for every keyword.
Secret #4 ? Different PPC Networks
The first place to start your testing is Google AdWords. Start out your testing with Google Only. That means no content network and no partner networks.
See how your traffic converts on Google only. Then if you?re profitable, expand to the partner network.
From there, mirror your campaigns over to Yahoo! Search Marketing and MSM Ad Center.
Only once you?ve setup these campaigns should you experiment with content network. Content network comes last, because the traffic is least targeted and tends to convert the worst.
Summing Up
If you pick a product with a good conversion rate and a good payout, find unique angles to promote it from, meticulously track and test starting with AdWords expanding out, then chances are you have a very solid chance at building a great PCC campaign. |